We are at ease with ambiguity and have a heightened sense of peripheral vision. Every deadly error this species has committed, every sin against itself and its high destiny, is the result of NOT asking the next question, or of not listening to those who ask it.” “Every advance this species has ever made is the result of someone, somewhere, looking at his world, his neighborhood, his neighbor, his cave, or himself, and asking the NEXT question. The Girl Scouts of the USA on Creative Review But today we are insanely fortunate to announce something new that might make her even busier.Īs Vice President & Creative Director, Stavro will play a key part in driving our ambition to deliver the level of craft, intelligence and adaptability of small, highly focused creative and technology studios-but against the world’s most complex problems and opportunities. Her work has received over 150 international awards. She is a Visiting Lecturer at both Central Saint Martins College of Art & Design and The Royal College of Art in London. She co-founded the acclaimed brand and design consultancy Atlas with Pablo Martín.
On her way to Pentagram, Astrid built a reputation working with the likes of Phaidon, McKinsey & Company, ELEPHANT and AB InBev. Since that day we have tracked project after project she has produced with deep admiration. Several years ago we were introduced to the dazzling creative work of Astrid Stavro, a designer, leader and formidable partner at Pentagram in London. And we anchored it with the Symphony’s dynamic typography–the idea of musicality visualized.Ĭreative Review checked in with the remarkable crew at NB Studio as well as with COLLINS about what might be next for the world’s performing arts institutions.Īstrid Stavro joins COLLINS as VP, Creative Director So, together, we built a brand expression that offered up tradition as a fertile ground for innovation. To put it plainly: timeless art forms help us metabolize, understand and embrace the new. Quickly, we realized the power of cultural institutions like SF Symphony lies just as much in their ability to pull stories, ideas and questions from the future into contemporary art forms as it does in their capacity to preserve the masterworks of the past. Their ambition was to expand that reputation, retain the devoted audiences who had come to love the Symphony and begin recruiting new audiences for the future. When the San Francisco Symphony invited us to work with them, they were already celebrated as a pioneering, global orchestra.
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